International Political Marketing
An Introduction
Price: $160.00
Add to Cart- ISBN: 978-0-415-43128-6
- Binding: Hardback (also available in Paperback)
- Published by: Routledge
- Publication Date: 15th July 2009 (Available for Pre-order)
- Pages: 224
About the Book
Political marketing is the use of marketing concepts and techniques by political parties. It has become an increasingly important part of political communication in the UK, the US and elsewhere.
This book is the first comprehensive textbook on political marketing. Drawing on the latest theoretical work and applying it to a wide variety of international case studies this text:
- Explains the nature of political marketing – how political parties use market intelligence and advertising, sales techniques, product-redesigns, issues/policy/candidate development and media management
- Examines the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?
- Analyses how the rise of political marketing impacts on political science - from rational choice and voting behaviour to the role of the state and questions of participation and governance
- Features short case studies from other authors in countries around the world to illustrate both the international use of political marketing and different aspects of political marketing
Table of Contents
Section 1. Why market politics? Section 2. Political marketing: theory and practice Section 3. Political Marketing and Democracy